STANDARD 01
Self-Manufacturing
The company sources, produces, and distributes its own food - controlling quality from ingredient to shelf.
How We Do It
A Pet Planet Exclusive Program
our five standards
Every product on our shelves is evaluated against these five questions. Here's exactly what we look for — and what a red flag looks like.
1. Sourcing Integrity
Where ingredients come from
2. Protein & Carbs
Main macronutrient sources
3. Quality Fats
Fat source and transparency
4. Clean Additives
Preservatives, colors, flavours
5. Manufacturing
Production model & recall history
Pet Planet Approved
What we look for in every product
Named country of origin, farm-direct or certified supplier, human-grade sourcing disclosed upfront
Named animal protein first (e.g. "Deboned Chicken"), whole food carbohydrate sources like sweet potato or lentils
Named fat sources: salmon oil, flaxseed oil, chicken fat — providing omega-3 and omega-6 balance
Naturally derived: mixed tocopherols (Vitamin E), rosemary extract, ascorbic acid as preservatives
Self-manufactured with owned facilities, or co-packed with fully disclosed facility — clean 10-year recall record
Red Flag
What gives us pause
Vague "imported ingredients," undisclosed suppliers, or refusal to share sourcing details
"Meat meal," generic by-product, corn syrup or refined grain fillers as primary ingredients
Generic "animal fat" with no named species, or low-quality plant oils as the sole fat source
Synthetic BHA, BHT, ethoxyquin, artificial colours (Red 40, Yellow 5), or "artificial flavour" listed
Unknown co-packer, undisclosed facility, or recall history with inadequate consumer communication
Our Ongoing Standards
Understanding How Pet Food Is Made
STANDARD 02
Co-Packing
A third-party facility manufactures the food, often producing multiple brands daily with less direct oversight.
STANDARD 03
Read The Label
The best information about any pet food - dry, canned, raw, dehydrated, or freeze-dried - is right on the packaging. Learning to read the ingredient label puts you in control of your pet's nutrition.
What the badge means
Every product, verified.
Source Verified
Every ingredient traced to its farm, fishery, or mill of origin.
Quality Protein
Named animal or fish protein is the first ingredient — always.
Natural Only
Zero artificial colors, flavors, or chemical preservatives.
Recall Reviewed
Manufacturing and recall history fully audited by our team.
Educational Breakdown
How we evaluate a product
A transparent look at the exact questions we ask before any item earns a place on a Pet Planet shelf.
Ingredient origin
We ask the manufacturer to identify every source — country, farm type, and whether ingredients are human-grade. A brand that can't answer this question doesn't make it onto our shelves.
Macronutrient ratios
Protein, carbohydrate, and fat ratios tell the real story. We look for named animal proteins as the first ingredient — not grain fillers or by-product meals disguised with marketing copy.
Fat quality
Fat sources matter as much as protein. Salmon oil, flaxseed, and named animal fats are preferable to generic "animal fat." We read beyond the front label, into the guaranteed analysis.
Additive policy
If a product contains colours, preservatives, or flavour enhancers, we ask: are these naturally derived (mixed tocopherols, rosemary extract) or chemically synthesized (BHA, BHT, ethoxyquin)?
Manufacturing model
Self-manufactured brands typically own their quality. Co-packed brands can still be excellent — but we require full transparency about which facility makes each and every batch.
Recall history
We review recall records going back ten years. One recall doesn't disqualify a brand — but how the company responded to it tells us everything about the people behind the label.
Our commitment
At Pet Planet, we honour the pets we serve — each and every day.
We fully understand the high cost of keeping pets happy and healthy. Whether you're managing a tight budget or splurging on something special, we're here to help you find the very best option for your pet's needs. We are here. Every day.
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